OCTOBER 8, 2009 - HYATT REGENCY MONTREAL
Speaker File - Mario Bouchard
Title: Chasing profitability…from outdoor to indoor
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Mario Bouchard |
Conference summary
The majority of the operators worldwide agree that most of the revenue per user is shifting from outdoor to indoor due to high cell phone penetration, applications and data. The main operators are also seeing between 5 to 10 times more data traffic in the last year alone due to smartphones such as the iPhone. Despite the fact that 60-80% of the usage is indoor, this is also where the coverage is worse and where operators need to focus to improve quality of experience for the customers while coupling new revenues with network investment. This presentation will explain the challenges and solutions in the fast-growing in-building wireless market from the perspective of the worldwide market leader in indoor revenue generating solutions.
Speaker’s biography
Mario Bouchard, President and CEO of iBwave Solutions, Inc. has led an inspiring career path in the Telecommunications industry for the past 20 years. As a senior expert of the in-building wireless industry, Mr. Bouchard has worked in complex indoor environments, developing a high knowledge of the in-building industry. As a co-founder, Mr. Bouchard executes the responsibilities of President and CEO of iBwave and has been the leading creator of many of iBwave’s flagship products such as RF-vu, the in-building wireless design software used worldwide by the entire value chain composed of wireless operators, equipment manufacturers and infrastructure integrators. With studies in RF electronics, Mr. Bouchard often takes the stand at international public speaking events to share his knowledge within the different fields of the Telecommunications industry. Prior to joining iBwave, Mr. Bouchard spent 14 years in key leadership roles to develop and expand in-building initiatives at Bell Canada and TELUS Mobility, two of the leading wireless operators in Canada. As an indoor specialist, not only did he design and plan more than hundreds of projects but he also managed special project teams located in the two biggest markets in Canada. Amongst some of his greatest achievements, Mr. Bouchard completed the Montreal Underground City project by designing and planning multi-technology indoor networks on 32 kilometers of underground path.
About the company
iBwave Solutions, Inc. is an international software company that delivers unique design and planning solutions and services tailored to the needs of the “in-building wireless” market . “In-building wireless” refers to the network required inside commercial and office buildings to optimize indoor wireless coverage that supports reliable access to anytime, anywhere voice and data services on mobile phones. Indoor wireless coverage has always been a challenge and is usually not optimal inside buildings, elevators and underground areas due to the obstruction caused by building materials such as concrete, glass and steel walls that block RF signals from reaching tenants’ mobile phones and hinder transmission of voice and data services. RF engineers use iBwave’s flagship software RF-vu to rigorously design and simulate optimal indoor wireless networks and predict the coverage quality on each floor before their deployment. RF-vu is an integrated tool that enables RF engineers to design and deliver reliable indoor networks that are compatible with multiple wireless technologies and that support the latest mobile data and voice applications requested by mobile end-users’ inside buildings. Since its launch in 2003, RF-vu has been adopted as the standard software to design, plan and manage the implementation of in-building wireless networks by more than 150 leading Telecom operators, system integrators and equipment manufacturers in more than 50 countries across five continents worldwide.
